SLM is a commercial waste removal and recycling company in Eastern Pennsylvania.
We created a new brand identity with a re-designed logo and coordinated stationary, brochures, and trade show graphics.
The new brand look-and-feel is represented throughout their marketing material with a rust orange and deep gray that creates a sophisticated yet fresh identity. The arrow is used to represent the many types of recycling that SLM provides. The four services offered by SLM are tied together using a similar circle logo with an individual graphic.