MonsterLane supplies apparel and accessories to local swim teams and clubs in the Philadelphia region.
We designed a fun, energetic and creative logo combining the company's name and mascot wearing a pair of swim goggles. The logotype is loud and playful and represents the energy of a swim meet.
The Monster figure was designed to stand on its own. It has been printed on various promotional items such as swim suits, bathing caps, magnets, stickers, water bottles, goggles and bumper stickers.